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GLOBUL AND GERMANOS APPEAL “DRIVE SAFELY! USE HANDS-FREE!”

10-06-2009

Today, GLOBUL and GERMANOS announced the start of the joint initiative for safe use of the mobile phone behind the wheel: “Drive Safely! Use HANDS-FREE!” The aim of the campaign is to change the approach to driving and to appeal to all traffic participants to face their responsibility on the road. Ambassador of the campaign is the Bulgarian hope for Formula 1 Vladimir Arabadjiev and a special guest to the event was the best Bulgarian rally pilot Krum Donchev.

“For a third year in a row GLOBUL organizes a campaign for encouraging responsible and safe driving by using hands-free devices and we are happy that our partners from GERMANOS join our efforts. This year the focus of the initiative will also be directed at public transport drivers. We believe that thanks to the charisma and image of the two professional car racers who support us, the positive messages will reach more Bulgarian drivers and will lead to a change in their habits,” said Dimitris Lioupis, GLOBUL Chief Marketing Director.

As a token of gratitude for supporting the campaign Mr. Lioupis handed hands-free devices to Deputy Mayor for transport Mr. Aleksandar Tsvetkov and to the Director of Sofia Public Transport Company Mr. Asen Dobranov. Íands-free devices also received all bus drivers, whose route includes Business Park Sofia in Mladost 4 district, where the headquarters of GLOBUL and GERMANOS are situated.

In order to remind that the road is not a racing track the two car racers Vladimir Arabadjiev and Krum Donchev made a symbolic tour round Alexander Nevski Cathedral, not in the cars they race with but in buses of Sofia Public Transport.

The “Drive Safely! Use HANDS-FREE!” campaign will continue with a radio and Internet campaign and distribution of a specially developed information leaflet and stickers at high traffic crossroads in Sofia and other cities in Bulgaria.

Besides, GERMANOS will offer its clients exclusive prices of 18 models of Bluetooth hands-free devices and 4 models of GPS systems. With the new offers the company encourages more people to drive safely in the beginning of the intensive travelling season. The hit Bluetooth hands-free models and GPS products in June are offered at special prices with 10 to 20% discounts in GERMANOS shops.