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GLOBUL LAUNCHES NEW ADVERTISING CAMPAIGN FEATURING KRUM DONCHEV

12-07-2011

GLOBUL launches an exclusive advertising campaign featuring rally driver Krum Donchev as part of the national Drive Safely! Use hands-free! initiative. The four-time Bulgarian rally champion is an official ambassador of the operatorís drive safety campaign and GLOBUL Rally Team pilot.

Krum Donchev headlines the new communication campaign not only as a professional racer but also as a responsible driver in his personal life. The TV commercial for the campaign features the family of the popular rally driver - his wife Tsvetelina and their sons Boris and Georgi. The TV spot, which includes frames from Rally Serbia 2011, was shot in Bulgaria and Serbia.

The ad campaign aims to encourage responsible driving and to show that all drivers, no matter of their experience and knowledge, should be careful behind the wheel. In the TV spot Krum Donchev gives personal tips for safe driving both on the racing path and in the city.

Within their joint Drive Safely! Use hands-free! social campaign, GLOBUL and GERMANOS will distribute car stickers with the slogan of the initiative and booklets with tips for safe driving at central junctions and boulevards in Sofia, Plovdiv, Varna and Burgas till July 22, 2011.

The campaign is held for a fifth consecutive year with the aim to encourage responsible driving and to stimulate drivers to use hands-free devices behind the wheel. Booklets and stickers will be distributed also at the central pedestrian areas in Plovdiv, Varna and Burgas, as well as in Business Park Sofia and in Arena Mladost and Arena West cinemas in the city.

The booklets provide useful information about safe driving and some of the main regulations stipulated by the Bulgarian Road Traffic Act.