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GLOBUL AND GERMANOS LAUNCH THEIR ANNUAL DRIVE SAFETY CAMPAIGN

28-06-2011

GLOBUL Rally Team pilot and official ambassador of Drive Safely! Use hands-free! campaign Krum Donchev

GLOBUL Corporate Affairs Director Yassen Guev presents a hands-free device to one of the drivers from the taxi company OK Supertrans, the main partner of the initiative

For a fifth year in a row, GLOBUL and GERMANOS announced their joint Drive Safely! Use Hands-Free! advisory campaign for safe use of mobile phones behind the wheel. The campaign was launched with an event held next to the Sofia’s St. Aleksandyr Nevski Cathedral.

The four-time Bulgarian rally champion and GLOBUL Rally Team pilot Krum Donchev is the official ambassador of this year’s campaign. The main partner of the initiative is the taxi company OK Supertrans. GLOBUL and GERMANOS national advisory campaign aims to improve road safety in the country and to encourage responsible driving.

GLOBUL Corporate Affairs Director Yassen Guev presented hands-free devices to the ambassador of campaign Krum Donchev, to the Executive Director of OK Supertrans Mr. Luidmil Lazarov, and to all taxi drivers who attended the event. OK Supertrans representatives also received leaflets with tips for safe driving and road traffic regulations, as well as stickers of Drive Safely! Use Hands-Free! campaign.

“Talking on a cell phone or texting while driving could distract drivers’ attention and cause risk situations. We hope that our advisory initiative will indeed stimulate drivers to be more cautious on the road and use hands-free devices behind the wheel.” – GLOBUL Corporate Affairs Director Yassen Guev commented.

“My job requires driving at a maximum speed according to the specific conditions and being first on the racing path but when I drive my own car, I am always cautious and tolerant towards other participants in the road traffic. I do believe that road safety depends on the joint efforts of both society and state institutions.” – ambassador of the campaign Krum Donchev said.

Drive Safely! Use Hands-free! initiative will continue with TV, radio, press and Internet communication campaign, and with distribution of stickers and leaflets with advices for safe driving in Sofia, Varna, Plovdiv and Burgas. This year’s initiative also provides a special promotion in GLOBUL and GERMANOS shops. In July only, GLOBUL new clients or current subscribers who renew their agreements with ZAEDNO program will receive as a special gift a car sunshade with the logo of Drive Safely! Use Hands-free! campaign. The promotion is valid until the quantities last.